# 1 Your Subject Line Was "Test" And every person with an email list has already sent an email with the subject line "Test" Along with a few billion spammers too... # 2 The email body only contained a few words Emails sent from Autoresponders vs personal emails, need to have at least 1 to…
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How To Avoid The Gmail Promotions Tab
2017 has made it clear, Gmail Promotions tab appearances, are email engagement death! Gmail dominates your list today. 60% to as high as 77% I've seen, as we pour on more ad clicks. Only to find the opt-ins are Gmails, running like lemmings to, eventually, the spam folder. Why the Spam folder you ask? The…
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Why You Can’t Split Test Email Deliverability
After a conversation on Facebook, I am going to explain WHY Email Deliverability can't be measured with typical split testing. That is not to say elements that affect delivery cannot be tested just like any other email variable. But split testing email platforms is just not possible. Here's Why- "Because at the end the day,…
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Holiday Email Delivery Woes
If you have recently found your email list has been hit with lower than average email engagement statistics (low open rates or clickthrus) you are not alone. Many email marketers are going through the exact same dilemma. But while this may put a damper on your company holiday party, you shouldnt focus too much on…
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